Context
Aether Studio is a premium interior design firm specializing in creating exceptional residential and commercial spaces. With a demanding clientele composed of affluent individuals and prestigious companies, the firm needed a digital presence that matched their creative expertise. The challenge was to design an online experience that reflects the excellence of their work while facilitating the discovery of their services and client engagement in a sector where trust and prestige are essential.
Audit
As Product Designer at Aether Studio, I developed an approach centered on the premium interior design client experience. My work was structured around three main axes:
Portfolio showcase excellence: Creation of an immersive gallery allowing visitors to discover projects with high-quality visuals, detailed descriptions of materials and concepts, and intuitive navigation by style or space type.
Sophisticated user experience: Design of elegant interfaces with smooth animations, clear visual hierarchy highlighting the studio's expertise, and an optimized journey from discovery to client contact.
Client conversion and engagement: Implementation of features facilitating quote requests, creation of a similar project recommendation system, and optimization of contact forms to maximize qualified leads.
Conclusion
This mission at Aether Studio allowed me to demonstrate the impact of premium digital design on an interior design brand's perception. By creating an online experience that elevates their work and facilitates client engagement, we positioned Aether Studio as a digital reference in their sector. This experience reinforced my conviction that in the design and architecture universe, digital presentation must be a true extension of creative excellence, combining refined aesthetics with functional performance.
